Since the launching of outlook.com from Microsoft last year, the webmail service finally
achieved 60 million users mark recently!
Let’s take a look at the milestones previously:
· August 1, 2012: 1 million users
· August 14, 2012: 10 million users
· November 27, 2012: 25 million users
· February 18, 2013: 60 million users
Also, Microsoft has removed the “preview” tag from the service – hotmail.com and confirmed plans for a massive advertising campaign that will coincide with the start of forced migration of Hotmail users to the new product.
In short, Outlook.com is leaving its early days behind, as in the eyes of Microsoft it is ready for full-time usage, and thus the firm can finally ax the Hotmail product as a relic from a previous era.
The high card in Outlook.com’s pocket is that Hotmail, a long-standing and suffering service, has a userbase in the hundreds of millions – Microsoft refuses to be more specific – providing it with a bucket of users that it can quickly sponge to its roster, and thus become a true giant in short order.
The move of Hotmail users to Outlook.com will be utterly done by ‘summer.’ However, the full rate by which users will be shunted over isn’t perfectly clear, as the company intends to watch certain performance indicators to help guide the speed of the transition.
The preview is over. The period of waiting is at an end. The pieces are moving.
Before the move to whack Messenger and scoot its userbase – now under 100 million actives – was announced, Outlook.com had integration as a feature with the old IM tool. Now, with Messenger becoming a Skype vassal before it is subsumed entirely, Skype will take its place inside of the webmail service.
Even better, video chat will be possible, bringing Skype to the web in new ways.
Outlook.com is a sleeper hit for Microsoft, a company in need of some good news on the consumer Internet service front. When it breaches the 100 million active user mark, I’m sure Microsoft will shout loud enough for us all to hear.
Stay tuned for Windows 8 articles!